Meta description Importance

Why Meta description is Important for SEO, What is the Character limitation?

• Meta description tags, while not important to search engine rankings, are extremely important in gaining user click-through from SERPs.
• These short paragraphs are content to searchers and to let them know exactly whether the given page contains the information they're looking for. Direct relevance to the page and uniqueness between each page’s Meta descriptions is key.
• Meta descriptions can be any length, but search engines generally truncate snippets longer than 160 characters. It is best to keep Meta descriptions between 150 and 160 characters.
• Crafting a readable, compelling description using important keywords can improve the click-through rate for a given webpage.
• To maximize click-through rates on search engine result pages, it's important to note that Google and other search engines bold keywords in the description when they match search queries.
  
• As with title tags, it is important that Meta descriptions on each page be unique. One way to combat duplicate Meta descriptions is to create a dynamic and programmatic way to make unique Meta descriptions for automated pages.
• To prevent Meta descriptions from being cut off, it's best to remove all non-alphanumeric characters from Meta descriptions. If quotation marks are important in your Meta description, you can change them to single quotes rather than double quotes to prevent truncation.