What is SEO Copywriting?
SEO
Copywriting is the technique of writing the viewable text on a web page in such
a way that it reads well for the surfer, and also targets specific search
terms. Its purpose is to rank highly in the search engines for the targeted
search terms.
As well
as the viewable text, SEO Copywriting usually optimizes other on-page elements
for the targeted search terms. These include the Title, Description and
Keywords tags, headings and alt text.
The idea
behind SEO Copywriting is that search engines want genuine content pages and
not additional pages (often called "doorway pages") that are created
for the sole purpose of achieving high rankings.
What is Search Engine Rank?
When you
search any keyword using a search engine then it displays thousands of results
found in its database. A page ranking is measured by the position of web pages
displayed in the search engine results. If Search engine is putting your web
page on first position then your web page rank will be number 1 and it will be
assumed as with a high rank.
SEO is
the process of designing and developing a web site to attend a high rank in
search engine results.
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| SEOtipsbyteju |
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