Google Search Console Adds Apps Data To Search Analytics & Fetch As Google

Google includes two new elements for App Indexing in the Search Console; Search Analytics and Fetch as Google backing.



Google declared two new components inside of the Google Search Console, once in the past known as Google Webmaster Tools, for website admins who partake in App Indexing.

The new components incorporate the capacity to perceive how searchers are finding the substance inside of your local Android applications through Google seek in the Search Analytics report. Besides the capacity to perceive how Google sees your application content through an alpha rendition of Fetch as Google for Apps.

This shocks no one as Google was looking for beta analyzers for these new components in the no so distant past.


The essential for this is that you (1) need to have an Android application, (2) open Search Console and enter your application name: android-app://com.example., (3) have a related application to a site in the support and (4) obviously present the XML feed. At that point you can profit by these new components.

Search Analytics For Apps

The Search Analytics report will give you really point by point data on top questions, top application pages, and activity by nation for your application. It has all the typical channels that you'd see for site content yet it applies to your application including separating by particular question sort or area, or sort by snaps, impressions, CTR, and positions.

Fetch As Google For Apps

Ever consider how Google sees the substance inside of your Android application? Google composed a beta form of the Fetch As Google for Apps to give App designers experiences into this. It will demonstrate to you by application URI how Google renders the URI. Here is a photo of how one application may resemble:

Source: http://goo.gl/7aUmGH

Why Mobile Programmatic Is The Next Frontier

Despite its initial technical hurdles, mobile programmatic is set to be a game changer. Columnist Alex LePage explains why.

Perhaps it was inevitable that programmatic buying would begin to take off on mobile. After all, mobile advertising is growing faster by the year, and programmatic, which is expected to be a $20 billion industry by the end of 2016, is showing no signs of slowing down.

And yet it wasn’t all that long ago that many marketers doubted whether mobile programmatic could truly work. Savvy programmatic marketers certainly recognized the promise of bringing programmatic’s unique targeting efficacy to mobile, but the general absence of cookies on mobile created technical hurdles that some saw as insurmountable.

Marketers Falling Behind On Mobile Programmatic

The uncertainty about the technology perhaps explains why some marketers have fallen behind when it comes to mobile programmatic. The Interactive Advertising Bureau’s (IAB) recently released “Marketer Perceptions of Mobile Advertising” report, which surveyed more than 200 marketers, found that more than three-quarters of marketers believe that programmatic mobile is important, or at least somewhat important.

The surprising part? Only 27 percent of the marketers surveyed had actually purchased mobile ads programmatically.

The good news for the programmatic industry, and for marketers as a whole, is that the technical hurdles that once prevented programmatic targeting on mobile are now largely a thing of the past.

A variety of solutions have emerged to solve mobile’s cookie problem: client log-in, app SDKs (Software Development Kits), and mobile Web behavioral data to name a few. Tie a shiny bow around all of that with geo-location, and we’ve begun to master mobile.

So it’s a safe bet that when the IAB conducts next year’s survey on mobile advertising, the percentage of marketers who have purchased mobile ads programmatically will be far greater. Indeed, eMarketer projects that mobile will account for over half of all programmatic spending by the end of 2015, surpassing desktop.

Mobile Programmatic’s Real Promise

Why do eMarketer and plenty of others anticipate such rapid growth for mobile programmatic? For one thing, brands that have had great success with programmatic marketing on desktop simply can’t afford to ignore mobile if they want to reach their customers.

Next year the number of people across the globe who use smartphones is expected to exceed 2 billion, and it’s no secret that we’re spending more and more time on our phones and other devices. Turning to mobile programmatic, in other words, is essential for marketers who want to keep up with the ways people interact with technology.

But to suggest that mobile programmatic is only about keeping up is to miss the true promise of combining sophisticated targeting with mobile devices.

Brands can gather data and intelligence about their customers that is much more thorough on mobile than on desktops. The data collected from mobile is also much more complete than from desktops. This speed and thoroughness can make the critical difference between a conversion and a missed opportunity.

And that’s really just the beginning of what’s possible with mobile programmatic. While most marketers are presumably aware that mobile programmatic offers improved geo-targeting, what some marketers don’t yet know is that mobile programmatic now makes it possible to target users even based on where they are within a store.

Imagine a cereal brand serving an ad with a discount to a consumer as he or she walks down the cereal aisle, and you begin to get a sense of how mobile programmatic will be not only a hot trend, but a true game changer.

The takeaway is clear enough — or at least, it should be: Mobile programmatic will play a leading role in connecting more effectively with consumers. The information we can now glean through client log-in data, app SDKs, mobile Web behavioral data, and most importantly, geo-location presents us with a very clear picture of consumer interest.

A surprising number of marketers haven’t yet caught up to this new reality. When those marketers connect the data, mobile programmatic’s growth may surprise us all again.

Source: http://mklnd.com/1JDjO3E

Google Maps Lists The White House & Howard University For Racists Terms

Where previous Google Maps hacks were arguably playful, this is ugly.

It’s one thing to see pictures of Android mascots urinating or references to Edward Snowden on Google Maps, it’s quite another to see it used as a tool of racism. That’s what happened this afternoon as selected racist queries on Google Maps point to the Obama White House.

The story comes from several sources but is laid out in the Washington Post. I couldn’t reproduce the all the results being discussed but when I searched on “n— king, Washington DC” the White House is the result.

Apologizing for the recent spate of problems, but especially this one, Google offered the following official comment:

Some inappropriate results are surfacing in Google Maps that should not be, and we apologize for any offense this may have caused. Our teams are working to fix this issue quickly.

Google had previously shut down Map Maker to try and prevent just these sorts of problems and mapspam from arising. But these examples are not related to Map Maker, Google tells us.

Google deals with scores of hack attempts on Maps all the time and it prevents the majority from showing up. However when one like this gets though it gets a great deal of attention and serves to encourage copy cats. In the absence of the urinating mascot and Snowden incidents this unfortunate episode might not have happened.

Postscript (May 19): Either the same racist hacker has struck again or it’s a copycat. According to a post by Bryan Seely, this historically black Howard University now shows up as “N–er University” in Google Maps.

Postscript 2 (May 20, 3:30pm ET): As the Huffington Post points out, a different spelling of the N-word will bring up the White House on Google Maps. We’ve verified this still works. Entering that word plus “house” into Google Maps, even from California, zooms directly into the White House:

We’ve also updated the date on our story from May 19, to reflect changes since we originally published.

Postscript 3 (4pm ET): We’re investigating further with Google to better understand exactly how this happened. It doesn’t appear to be something an edit that Map Maker could have caused, but we’re checking.

If not, then what did happen? One thing is that with the White House, it could simply be that the White House will rank for any term that uses the word “House” in it, if you are in the Washington DC area or have your map set to that location.

For example, testing with a slur against Asians will bring the White House up. Searching for “bulls**t house” also brings it up (in the Los Angeles area, that ranks the Coachella music festival as a top listing).

Another thing that could be happening is that because of Google’s use of web-wide data for local results, part of its Pigeon Update last year, references people make across the web could be influencing how local sites are ranking. For example, a search for a slur against Latinos plus “house” in the DC area brings up Hispanic Link DC.

For more about this, see our companion story, Racist Listings In Google Maps That Will Shock You & Why They May Be Happening.

Source: http://goo.gl/FVcVgT